Job Description

TRUEWERK, based in Denver, Colorado , is reimagining life and work in the trades by engineering the world’s most technically advanced, high-performance workwear. Today’s trade professionals rely on apparel that keeps them safe, comfortable and capable of performing at their best. By innovating technical fabrics that deliver unmatched performance in hot weather - or that layer together effectively in cold and inclement conditions - TRUEWERK proudly supports the men and women across the trades who are building tomorrow. TRUEWERK serves customers in the U.S. and Canada via TRUEWERK.com, Amazon and through our wholesale, retail and B2B sales partners. With nearly 50 hardworking employees, TRUEWERK is on a strong growth trajectory and is passionate about developing its people and culture in support of its mission.

Job Description

This is a hybrid role requiring regular in-office presence at our headquarters in Denver, Colorado Tuesday–Thursday, with the option to work remotely on Monday and Friday based on business needs.

We’re looking for an Ecommerce Specialist in Denver, Colorado to support TRUEWERK’s dominant and fast-growing direct-to-consumer ecommerce business by managing day-to-day site operations, ensuring flawless execution across our Shopify Plus storefront, and helping deliver a best-in-class digital shopping experience.

This role is perfect for someone early in their ecommerce career who loves being hands-on—updating product pages, auditing the site, supporting merchandising changes, coordinating promotions, publishing content, and QA testing—while optimizing the site experience through data and attention to detail.

Ideal candidates are highly detail-oriented, organized, and proactive problem-solvers who take pride in getting things right. You’re comfortable working in a fast-paced environment, juggling multiple priorities while maintaining accuracy and follow-through, and you bring a genuine passion for digital retail, UX best practices, and delivering a great customer experience at every touchpoint.

In this role, you’ll work closely with the Director of Ecommerce to support key initiatives that improve conversion, product discoverability, and overall site performance—helping ensure the digital experience reflects the TRUEWERK brand, meets customer expectations, and drives meaningful business results.

Site Operations & Execution

• Manage day-to-day updates in Shopify Plus, including product setup, pricing, content publishing, tagging, collections, and navigation.
• Perform detailed QA across PDPs, landing pages, collections, promotions, and mobile/desktop layouts to ensure accuracy and a premium customer experience.
• Monitor overall site health, proactively identifying and resolving issues such as broken links, content gaps, tagging errors, or UX friction points.
• Support the implementation and validation of promotions from homepage through checkout.

Merchandising & Content

• Execute digital merchandising updates to highlight priority products, seasonal stories, and new arrivals across the site.
• Support landing page builds for campaigns, product launches, and seasonal moments in partnership with Creative and Marketing.
• Maintain the ecommerce content and merchandising calendar, ensuring alignment with inventory, marketing, and broader commercial priorities.

Analytics & Optimization

• Pull, organize, and maintain weekly and monthly reporting on key ecommerce KPIs including conversion rate, traffic, product performance, search behavior, and site performance.
• Assist with A/B testing setup, documentation, and results tracking to support conversion rate optimization initiatives.
• Help evaluate and support new features and functionality that enhance brand experience and site performance.

Cross-Functional Collaboration

• Partner closely with Marketing, CRM, Performance Marketing, Creative, Operations, and Customer Experience to ensure site readiness, campaign execution, and inventory accuracy.
• Support broader ecommerce initiatives by coordinating details across teams and helping drive clean, on-time execution.

Qualifications

Must Have

• 1–3 years of hands-on ecommerce experience in a Direct-to-Consumer (DTC) brand or retail ecommerce environment.
• Experience executing product launches, collections, landing pages, and onsite promotions.
• Strong understanding of digital merchandising fundamentals, including content updates, navigation, and end-to-end QA across desktop and mobile.
• Working knowledge of Shopify or Shopify Plus, including managing products, collections, pages, and basic theme settings with guidance.

Preferred

• Experience supporting onsite merchandising, campaign execution, and promotional launches in a fast-paced ecommerce environment.
• Basic understanding of core ecommerce metrics such as conversion rate, AOV, UPT, CTR, and bounce rate.
• Experience running reports in Shopify and/or GA4.
• Familiarity with project management tools such as Monday.com.

Bonus

• Exposure to A/B testing tools or experimentation workflows.
• Experience QA’ing promotions, merchandising updates, and site configuration changes.
• Familiarity with one or more ecommerce or marketing platforms (e.g., Google Analytics, VWO/Visually, Klaviyo, Attentive).
• Comfort working in spreadsheets to pull, organize, and maintain performance reports (Google Sheets or Microsoft Excel).

Additional Information

TRUEWERK is committed to providing fair and competitive compensation through a combination of base salary and performance-based bonuses. Other benefits include but are not limited to: 

• Employer-paid medical coverage
• Employer-paid dental coverage
• Optional vision coverage
• Employer-paid life and AD&D insurance
• Employer-paid short-term & long-term disability coverage
• Affordable coverage for dependents and domestic partners
• Additional out-of-pocket insurance options
• HSA account with employer contribution
• 401K with company match
• Monthly hybrid-work stipend
• Professional development reimbursement program
• Annual performance bonus
• Unlimited PTO policy
• 11 company holidays
• Employee Assistance Program for mental health support
• Free workwear for you and discounts for friends and family!

Salary Range: $65,000-75,000 base salary + bonus

Applications for this role are expected to be accepted through January 2, 2026.

TRUEWERK is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions at TRUEWERK are based on business needs, job requirements and individual

qualifications

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