Job Description

Digital Marketing Manager (B2C) 

Location: Fully Remote 
Employment Type: Full-Time
**OPEN TO USA RESIDENTS ONLY***
**Mid manager level position, not for CMO or Director level candidates**

About the Role
We’re looking for a creative and data-driven PPC/Paid Social   Digital Marketing Manager to jo i n our growing marketing team. In this role, you’ll be responsible for planning, executing, and optimizing online marketing initiatives that boost brand awareness, engage customers, and drive conversions in a B2C environment .

If you’re passionate about digital channels, paid ads, social media, SEO, email marketing, and engaging content and want to make a measurable impact, this is the role for you.

What You’ll Do

• Develop, execute, and monitor digital marketing campaigns across social media, email, search engines, and display networks.
• Optimize website content, landing pages, and ad copy for improved search engine rankings and conversion rates.
• Manage paid advertising campaigns (Google Ads, Facebook/Instagram Ads, etc.), ensuring budget efficiency and ROI.
• Manage social media team.
• Track and report on KPIs such as traffic, engagement, conversion rates, and cost per acquisition.
• Collaborate with design, sales, and content teams to ensure consistent messaging and branding.
• Stay current on digital marketing trends, tools, and best practices to keep the brand competitive.

What You Bring

• Bachelor’s degree in Marketing, Communications, or a related field required.
• 5+ years of digital marketing experience in a B2C setting or Agency setting required.
• Proven experience in developing and executing integrated digital marketing strategies across multiple channels, including social media, PPC, & SEO.
• Project management skills with the ability to manage multiple priorities in a very fast-paced environment.
• Strong understanding of PPC advertising (Google Ads, Bing Ads, etc.), social media marketing.
• Proven success managing a multimillion-dollar advertising budget.
• Experience in driving website traffic, creating digital campaigns, managing paid ads, and optimizing digital campaigns for conversions.
• Solid understanding of content creation, brand development, and creative direction.
• Excellent leadership, communication, and organizational skills.
• Ability to analyze data and make strategic decisions based on performance metrics.
• Creative thinker with a focus on innovative and effective marketing solutions.
• Proficiency in MS Office Suite (Outlook, Word, Excel).
• Experience in marketing health industry
• Experience in managing CRM, CSM, SEO platforms, Google Analytics, Power BI, social campaigns and multimedia campaigns

Why Join Us

• Opportunity to directly impact brand growth in a competitive B2C market.
• Collaborative and creative team environment.
• Professional growth opportunities with exposure to diverse digital channels.
• Excellent benefits.

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