W2- Marketing Manager
Fully Remote
Phone+Skype
Long Term Contract
JD:
As part of the Marketing Operations team, the Marketing Operations Consultant will help drive the execution and campaign delivery of our lifecycle communications to enable the initiatives and objectives of our marketers. This role is a hybrid of skill sets, which include hands-on coding, test instrumentation, marketer strategy thought-partner, and user advocate - leveraging expert internal resources when appropriate.
Responsibilities:
Build, test and deliver lifecycle messages
Execute messaging optimization and best practice adoption
Run split and multivariate tests, ensuring test protocols are administered to minimize bias
Coordinate with market strategist in the creation and management of marketing campaign process for the purpose of driving video content engagement from our subscribers
Create and manage project plans with clearly defined deliverables and resources, coordinate work streams and dependencies, track and communicate progress, identify obstacles and ensure they're addressed
Monitor messaging programs and campaigns and mitigate or flag issues to partners
Traffic messages utilizing targeting capabilities
Implement and audit all analytic encoding to enable messaging effectiveness
Drive messaging reporting and run adhoc analysis when requested
Ensure all messages conform to GDPR, and other legal or compliance requirements
Requirements:
4+ years in marketing executing CRM/Lifecycle channel optimization and insights
Experience in email, push, sms, in-app messaging channels and platforms
An understanding and administration of message experimentation best practices
Attention to detail, with an ability to identify issues and implement remedies
Proficiency in building HTML emails from assets files, make message template adjustments and have the ability to articulate more complex needs to developers
Passion for velocity, enabling the team to scale through superior project management
Analytic orientation and curiosity, using insights to drive your next course of action
Be a highly organized, highly methodical and strong team player
Working knowledge of agile methodologies and of Jira/Confluence
Working knowledge of email and mobile channel best practices
Ability to be on-call, when high priority business needs necessitate
Language fluency in English
Experience in an operational role
Working knowledge of SQL and template scripting (e.g. AMPscript, Liquid)
Working knowledge of / Proficiency in Braze, and /or other lifecycle marketing platforms, ideally certified in one main platform
Experience supporting a regionally distributed stakeholder team
Fluency in another language would be a plus (e.g. Korean/Japanese)
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